Netflix really loves their coffee… and we really love Netflix. Match made in heaven.
Over two back-to-back days at their Los Angeles campus, we served two separate leadership summits: one in the courtyard, one at the Tudum Theatre. Different formats, different scales, same standard. Here’s what that looked like.
What the ERG Leadership Summit at Netflix Los Angeles Actually Looked Like
The first event was held in the Netflix courtyard. Around 50 guests, an intimate setup built around speed networking: attendees seated at tables, rotating through conversations in structured rounds. ERG leadership summits have become a serious investment for large companies — McKinsey reports that corporate support for ERGs jumped from 45% to 80% after 2020 — and the care that goes into an event like this reflects that.
The format shaped how we served. A walk-up bar would have pulled people out of their seats and broken the rhythm of the room, so we worked with the Netflix team on something different. Guests filled out order forms at their tables. The Netflix team collected them and delivered drinks directly while the networking kept moving.
We ran two signature drinks for this one. The Ube Cloud, a nod to our heritage during Filipino Heritage Month, and the Fluffy Pulo, which is espresso shaken with brown butter brown sugar syrup over ice and finished with cold foam. Toasty, nutty, a little indulgent. Custom branded menus on a pedestal. Pastries to go alongside.
The summit was buzzing with energy.
What the VIP Leadership Summit at Netflix Tudum Theatre Actually Looked Like
The second event was a different scale. Two hundred guests cycling through sessions and keynotes at the Tudum Theatre, Netflix’s dedicated event space on their Los Angeles campus. We ran two carts separated across the space so there was never a bottleneck between sessions.
This one used our Ripples latte art printer, which prints a custom image directly onto the foam of any espresso drink. Smart Meetings calls branded coffee printing one of the most effective ways to create a memorable moment at corporate events, and we’d agree! At a leadership summit, that kind of detail does something. People pick up their drink, look at it, show the person next to them. It turns a coffee break into a moment.
We paired the coffee service with s’mores cookies. They ran out first.
Jenelle, Pulo’s co-founder, used to work at this very office. Getting to come back and serve coffee to her former coworkers is the kind of full circle moment you can’t plan for.
What Corporate Coffee Catering at a Leadership Event Actually Looks Like
Events like these are a good example of what corporate coffee catering looks like when it’s built around the event’s format rather than dropped into it.
The courtyard summit needed a service model that protected the flow of a structured networking event. The theatre summit needed speed and coverage across a full day of programming. Two different problems, two different setups. The coffee itself stayed the same: La Marzocco machine, freshly roasted beans from Be Bright Coffee, house-made syrups, made to order.
That’s the job. Show up, read the room, make it work.
Planning a leadership event, an ERG summit, or a corporate gathering in Los Angeles? Request a quote and let’s figure out what works for your team.
