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How to Measure ROI at a Brand Activation (And Why Most Brands Get It Wrong)
Pulo Coffee 3/25/26 Pulo Coffee 3/25/26

How to Measure ROI at a Brand Activation (And Why Most Brands Get It Wrong)

Most brands measure brand activation ROI using foot traffic and impressions. The problem is those metrics don’t reflect real impact. Here’s how to measure engagement, brand recall, and what actually drives results.

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